Hey Huggies, You have got to be kidding me. A jean diaper? From personal experience, jeans are tight, not comfortable and definitely not something I would stick immediately next to the skin of a baby. They do not move, and definitely don’t seem like they’d serve their “purpose” well.

But, maybe they do. Maybe it’s just a normal diaper that looks like it’s made of jean. If that’s the case, then okay, fine. It’s slightly clever and gives parents something else to buy. I’ll give you some credit (small credit, but credit none the less).

But then you paired them with this slogan?

No, Huggies, this I just can’t accept.