Tag: news
Just because you can get it faster doesn’t mean it’s better.
by Alicia Franks on May.12, 2010, under Social Media
I love the newspaper, the hold in your hand, still-made-of-actual-paper, newspaper. I like reading the news stories the next day. I like flipping through the classifieds, the comics and the business section. I enjoy the time I spend with the paper.
I get teased by my “web” friends because they tell me I am wasting my money on the paper when I can read it for free, as it happens, online. They all tell me that I am “waiting” for the news. That my twitter and facebook streams will tell me if something happens. And if I want more details, I can click the link and read the blogs. But when I am online, I am working. I am busy with millions of things. And I find it very difficult to actually relax in front of a computer screen. In addition, I have found that many times the news stories online are not complete, and the tweets or status updates are not based on the complete facts. With a newspaper, not only can I relax while I read, I also know that they have a more complete story as they have been able to gather more facts before printing it. In the web world, there is such a rush to be the fastest, be the first, that facts and figures are often overlooked. While the web gets is faster, the paper often gets it better.
What other mediums in business is faster not always better?
5 articles worth reading today.
by Alicia Franks on Mar.08, 2010, under Marketing Strategy, Social Media
If you’re anything like me, I never have enough time to read all the articles that I would like. So, I bookmark ones that I want to read and hope that I will get back to them at some point. In the last few weeks, these 6 articles were worth reading, and definitely worth sharing:
- How to bring your brand to life. This article from the Fox Small Business Center provides great insight on what it really takes to bring your brand to life. Now if only more companies would follow these instructions!
- Everything you wanted to know about Chat Roulette but were afraid to ask: Good Blog did a great video, covering the facts and figures of what really happens on CR. Despite the site being NSFW, this article is safe to read.
- 10 Popular websites and how they have or have not changed: I find it very interesting to watch branding evolve, especially on the web. This article from Wake-up Later was well put together, but the pictures are what the story is all about.
- Performa Skateboard adds warning labels: Just a really creative way to get your brand visible by those who use it!
- Digital Ad spending may eclipse print: This article is interesting to us since we offer both types of advertising to our clients. We are curious to see if the may be becomes reality.
What great articles have you seen in the last few weeks?

