If you’re Koleston Naturals Hair color, it’s done by placing a billboard where the changes in the sun level will change the hair color on the billboard:

The image above is a time lapsed series of a billboard in Beirut, Lebanon from 2007. The billboard captures the image, and hair, of a beautiful woman, designed to show the beauty of natural hair color that Koleston Naturals provides. I personally love the simplicity and creativity of the ad – using natural light and natural changes to capture the Blondes, Redheads and Brunettes of the world. What I also appreciated was the fact that they let the nature and the picture speak for themselves. They didn’t need to tell you that Koleston hair color was all natural, made to be gentle on the hair and protect it’s natural beauty…they didn’t have to. The billboards told the story without the words. The only thing I see as problematic is that if you were to just pass by the billboard (unless you planned on hanging around for a few hours), you would only ever see one color. And if you only saw it at night…it wouldn’t seem as impressive. With that said, this is still one of the most impressive pieces of creative marketing I have seen in awhile.

Have you seen other ads that are capitalizing on nature? Share!