Sherwin-Williams new series of paint chip commercials is as gorgeous as it is creative and brilliant. They came onto the scene with this one:

And I fell in love. The simplicity of turning our world into their paint chips captured my attention, the music was simple and their tagline, classic. They allowed us to really feel like we were in a world of their colors, and that there was nothing their paint didn’t fit.
When they followed up that commercial with this one, they out did themselves.

Personally, I love the frog and the cardinal the most, but the entire commercial is beautifully done. Every single detail of every single object is made from paint, and if you pause the commercial at the right points, you can actually read the names of many of the paint colors, which means people can actually choose favorites from a commercial. My one hope is that those who work for the stores are well versed on the commercials so that were I to come in and say “I love the colors of the cardinal”, they could pull out the 30 or so paint swatches that make up the body for me to look at.

Well done Sherwin-Williams, well done.