Earlier this week, we talked about the horrible Burger King ad. But, one of the commenters made a valid point: “Horrid commercials are more noteworthy than the ones that warm your heart. I don’t remember a Snuggles commercial more than 20 seconds after it’s done.”

Is this true? Do horrid advertisements make a bigger impact? What makes you remember an advertisement?

Are there advertisements that you still remember from years ago?

Is that a blow-up doll?

Yep, it’ll blow alright – your ad, your brand and hopefully your job.  And not in a good way!  Let’s see, if we have  a really disgusting looking sandwich, how can we make it more appealing to men in the 18-35 demo? Oh, I know, let’s bring sex in!  Sex always sells right?  Yes it usually does do the trick but not when you’re selling cheap, greasy food and comparing it to a blow job.  7-inches of hot meat?  Let’s see, what does that remind us of?  Oh, I know…giggle…giggle.  I can just see the little goatee sporting, skinny jeans-wearing creative toads at the agency (reportedly NOT CP&B, but an agency servicing Singapore for BK) sitting around giggling about hot meat and blow jobs when some one finally said “That’s it!”  We can degrade women, insinuate about the sex we’re not having and win a ComArts award! Let’s do it.

The brand?  Aww, the brand sucks anyway – get it? Sucks? Blow? Meat?  Fire them and fire them now.

I know all the other blogs have done what I’ve done too and made sure that CP&B wasn’t given credit for this piece of trash.  But aren’t they BK’s global agency of record?  Shouldn’t they have had creative say-so in this? I’m sure Bogusky ranted to his crew about how this is the kind of work he expects from them here.  Nice work. Frankly it blows and you blow.  Time’s up CP&B.