Social Media For B2B Companies
by Alicia Franks on Jan.24, 2011, under Social Media
With so many social media tools to choose from, you can’t possibly utilize them all, nor would it be effective, particularly if you’re a B2B company. I recently attended an interesting webinar on this precise topic: Social Media for Business Marketers.
It may surprise you what I learned…
- The mainstays of B2B social media:
- Blogging
- YouTube
- Quora is gaining strength with B2B companies
- ROI of social media can be measured per ‘tweet’
- Direct-mail spending is expected to decline nearly 40% by 2014
Social media, as we’ve discussed in the past, is changing the face of marketing as we know it. Its overwhelming nature can cause improper use of tools meant to make our businesses better. Always remember, when it comes to social media, it helps to focus on what make sense for your business and practice proper ‘netiquette.’
What social media tools are you using? Are they effective?
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January 25th, 2011 on 6:28 am
Very nice article. I wll bookmark this page to know more. Excellent blog site. Really good to know. I enjoy reading this article. Thanks for sharing your blog. More Power!!!
January 26th, 2011 on 12:04 pm
Thank you Lorna for your kind words! I look forward to your comments.