Ah the New Year, that conventional time of year when we all make (and usually break) resolutions, a fresh start and time of positive change for our families, our businesses and ourselves…  But this year, I challenge you to start 2011 with a different perspective, by setting just one goal, one that is manageable and attainable, one you can actually stick to; if you do just one thing this year, for yourself AND your business – SELL it.  And what I mean by sell is, don’t sell…  Yourself short that is!  Confused?!  Let me sum up…  SELL YOUR BUSINESS BY NOT SELLING IT!

Got your attention?  Great – now I’ll explain.  You may have heard of the concept of “unmarketing” – Well this is similar in theory…  By believing in yourself, what you do and the mission of your company, just being yourself should be the quintessential sales tool you need!  SELL by engaging in your community; social media, charity, the grocery store – wherever you are!  It does take some effort on your part but the end result will be worth its weight in gold!  It’s not about automated responses or impersonal messaging – what people are looking for is that connection, the part of your company they can relate to.  And with the world the way it is today, this should be easier than ever!  Find the tools that work for your business and be yourSELLf;-)

Happy New Year from the Motor Creative Marketing Team!

***A big thank you to Scott Stratten, author of the book Unmarketing