Do you still use real invitations?
by Alicia Franks on Aug.17, 2010, under Marketing Strategy, Social Media
Yesterday, I got a real, honest-to-god printed invitation to an event next month. It is for a new location of a business, who is very active in the twitter and facebook community and has a solid following. It was well done, very elegantly put together and seemed like they put a lot of effort into it – but what surprised me was the fact that it was mailed to me.
In the last few months, I have received over a dozen beautifully designed event invitations, sent through twitter, facebook, evite and even my rss feed. All of the invitiations wanted email responses, or a virtual reply. This was the first time I had received an event invitation (other than for a family event or wedding) that was not sent via the web. What was even more strange was that they wanted a virtual reply to the mailed invite…I couldn’t just click yes, or reply, I had to actually create a new email, make sure to type the email address correctly and send out a reply. I guess I am just a little surprised that with the ease of use of a facebook event, twitter invite, evite or even creating a blog invitation, a company would spend the money (and waste the paper) to create and mail this invitation – when they already have twitter and facebook at their fingertips.
Do you still use the mail for invitations or have you moved it all to the web?
4 Comments for this entry
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August 17th, 2010 on 4:38 pm
Do you still use real invitations? http://bit.ly/cEjT4W
This comment was originally posted on Twitter
August 17th, 2010 on 4:40 pm
Of course!
RT @kirstenwright: Do you still use real invitations? http://bit.ly/cEjT4W
This comment was originally posted on Twitter
August 18th, 2010 on 2:51 pm
Do you actually use real invitations or send everything virtually? http://tinyurl.com/35qhh5t
This comment was originally posted on Twitter
August 18th, 2010 on 5:07 pm
It’s all about standing out. Personally, I don’t even check Facebook events anymore because they’re so cluttered. I figure if someone actually wants me (specifically) to attend something they’ll mention it in person, on the phone, in an email or by mail.
Don’t get me wrong: I love social media, but an impersonal blast doesn’t carry the same weight. The more you care that the person actually shows up, the more personal the invitation needs to be.
So far I haven’t missed anything tooo important.
David @ The Frugality Game´s last [type] ..Welcome to The NEW Frugality Game!