10 reasons your business might want a facebook page

by on Aug.19, 2010, under Consumer Marketing, Social Media

Facebook: It started as a social experiment by a college kid and his friends (we’ve all heard the Zuckerberg story, and soon, we can watch it!). Now, it is powerful, huge and definitely here to stay for at least the next 5 years (really, who knows what’s going to happen after that?). But, Facebook is no longer just about college kids and chatting with friends. Facebook has become the new it place for businesses to build branding and reach out to their customer base. By the thousands, companies are setting up groups and fan (like) pages in order to have one more way to send messages and reach out to customers, and potential customers.

While there are many just taking the leap and going head first, many are unsure of what to do. It is intimidating to take the leap into something new, especially when there are so many businesses already doing it – many very well, and many, not so much. The ones that do it well have found great results – even without having to create completely custom FBML coding. A great example of page with tons of fans, tons of comments and a simple page? Buffalo Wild Wings! With over 2 million fans, they are really doing something right. They run contests, ask questions, people share pictures and have created a really awesome community. While I can’t tell you if it has improved their business fiscally, I have a hard time believing it hasn’t had at least some effect!  But not everyone can (or will) do this.

It is because of the fear of failure, and the desire to succeed that we are often asked the question: How do I know if I need a Facebook Business page?

So, we have put together a list of 10 reasons your business might want a facebook business page. These reasons are fairly basic, as need to be delved into much further before actually making the leap, but they give you an idea.

  1. You sell a consumer product.
  2. You sell a service that is tangible.
  3. You create something people like to share.
  4. You are in an industry that people get involved.
  5. You have a business that people can gather around.
  6. You want to create a feeling of community around a subject.
  7. You want to open lines of communication.
  8. You want a place to share with your audience.
  9. You want to give away prizes and specials.
  10. You understand that people want access to you.

As I mentioned, not all businesses are right for facebook pages. It takes the desire and effort combined in order to make it work. You must dedicate time and energy to build it, just as you would any other marketing tool!

Do you have a facebook business page? Does it work for you?

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