Lexus has always been a luxury brand – and the vehicles are easily equated with style and class, and money. Despite the fact that Lexus’ is not a cheap vehicle, Lexus has never been seen as a contender in the fast, sleek and sexy sports car world. But with the new Lexus LFA, they are attempting to changes their affiliation.

Hitting 0-60 in 3.6 seconds, places it into contention with the Ferrari’s and the Lamborghini’s. Of course, it is also in the same price range. Which is a huge jump. Most Lexus vehicles range from $40,000-$100,000 whereas the new LFA supercar comes in at $375,000 (base msrp). So my question is: How will they compete?

When Volkswagen split from their ‘traditional’ $25-$45,000 cars and created the Phaeton which started at above $75,000, they made a huge error. The cars did not sell well, and despite recent face-lifts and changes, they still are not selling well. Why? Because people who are Volkswagen buyers are not traditionally those who are willing to fork out more than $50,000 for a car.

So with Lexus attempting to make the leap from style and class to high-priced sexy vehicles, I worry if they won’t face the same problems that Volkswagen has.

But, no matter the battle ahead, I am certainly impressed with their commercial. It certainly makes me think about them in a new light…that is one very sexy car.