If you’ve been thinking about making the leap into social media, here are the first four things you need to do for each of the social networking tools we recommend:

Twitter

• Create a custom twitter background that matches your website
• Determine the types of followers that you want to find
• Create a strong profile, biography and use a quality picture
• Monitor company name, key terms for the business, sales words for the company

Facebook

• Create a personal page and a fan page
• Add Facebook fan link in email signature, on the blog, and on linkedin. Give people an easy way to connect with you.
• Invite members from the Orange County networking groups to join as fans, this can be done through twitter
• Connect it to the blog so your posts automatically update on your fan page and your personal page

LinkedIn

• Create a personal profile
• Create a company profile
• Connect your blog posts to both the status and the profile
• Put together an online acceptable plan for all new employees – how they participate, what they say about their job etc so if people ask them questions about what they do, etc

Blogging

• Set up wordpress on your site (including the design)
• Determine categories/tags, and the topics you want covered on the site
• Organize a monthly posting calendar w/ 3-5 posts per week
• Promote it out to your social networks