Flo TV's new logo

Well, sort of.  In tomorrow’s Super Bowl ad circus, you’ll see two spots from former client FLO TV, a division of Qualcomm.  No, we didn’t produce the spots, in fact the first of the two goes directly against the strategic direction we provided to them, but ce la vie!  However we did provide FLO TV with the strategy and development of their new & improved identity.  The FLO TV logo was developed by Motor in a successful partnership between client and agency.

FLO TV hired our team to create the lasting, permanent identification for the FLO TV brand. Our client wanted to have the idea of “TV” without actually showing a TV in the logo like their first Tivo-esque iteration. They wanted something clean and simple, yet progressive, modern and…wait for it….fun! That’s a tall order but after our standard market snapshot and further client analysis, we were able to solidify which attributes were most important and develop to incorporate those.  In the end, you have this dimensional, colorful mark that incorporates a vision for live TV in your hand and is current but with the ability to stand the test of time.  Or something like that.  It’s a logo for Pete’s sake (my sake that is) and it appropriately fits the brand.  Touchdown! Motor wins in overtime!