Can you create an ad that both sexes love?
by Kirsten Wright on Feb.24, 2010, under Rant and Rave
How many advertisements do you watch with your significant other where one of you absolutely loves it and the other can’t stand? Probably most. But recently, I have seen a few companies that have created ads that both my husband and I find entertaining and creative. The most recent? Volvo’s ’switch’ advertisement.
Creative. Funny. Unique. Very well put together. And appeals to both sexes. Volvo nailed this new creative direction!
What do you think?
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