What is the point of a website?
by Alicia Franks on Dec.03, 2009, under Marketing Strategy, Multi-media
If you’ve spent much time browsing websites, I’m sure you’ve seen the good, the bad and the ugly. Sites that make you want to cringe and others that you can’t help but appreciate. Some sites have huge levels of information, and others make it impossible to find details. I would say that it was industry specific, but it isn’t. Car manufacturers have both beautiful and “what the …” sites. As do tech companies, clothing stores and restaurants…
The questions I leave you with (and what you should consider when your site needs a re-vamp):
What is the point of your website?
Why do people visit your website?
What do you want people to leave your site knowing?
Having the answer to these three questions will make sure that your website is among the successful sites, not the “what the …” sites.
And of course, we are happy to go through these questions with you!


