Noteworthy news to start November
by Greg von Urff on Nov.04, 2009, under Marketing Strategy, Social Media
We are into the first week of November (already? Where in the heck did this year go?) and it is time for a look back at some important news from the past month that will change how you do business in the next month.
The first time homebuyers tax credit has been extended. Basically, this means that more people will be rushing to buy homes towards the end of the year, companies will continue to be advertising and more money is going to be coming back into the economy. If you are affiliated in any way with the real estate market (home decorators? Stagers? Mortgage Brokers? Furniture Stores?), you should be advertising like crazy to help them get into those homes. Check out blogging and twitter for some easy ways to promote your services at a lower overhead.
5 Magazines to take a look at: Some of the easiest ways to improve the way that your business is running is to look at how top companies are keeping ahead of the game. Each of these magazines is finding a way to be successful while all the others seem to be struggling to stay afloat. Your business may not have their budget but that doesn’t mean you can’t benefit from their strategies.
A couple weeks ago, we mentioned the collaboration between Microsoft and Family Guy. Shock…Microsoft wasn’t happy with the taping of the Family Guy show they were going to be part of and pulled the show. According to Mashable, The episode was apparently the typical Family Guy fare, but Microsoft felt that the “riffs on deaf people, the Holocaust, feminine hygiene and incest” were “not a fit with the Windows brand.” If a Microsoft executive had even watched an episode of Family Guy, they should have known it wouldn’t fit with the brand and could have saved us this whole ordeal. So what can we learn from Windows 7? Maybe before you partner with a company/group you should watch a little bit about what they do first.
And for a fun fact, did you know that we just past the 15 year mark for the start of Digital Advertising?


