Awhile ago, I ordered some stationary from Vista Print. A site I was on had a great discount for them, so I decided to try them out (good prices, why not?). Unfortunately, my one order from them apparently read “I want you to email me with every offer you have”. About once a week I get an email with some great deal on something or other that they just didn’t want me to miss. Normally, I just trash them and don’t even look at the email. But this week, I was caught by surprise. The subject line for the email was “Sorry to bug you…” and my curiosity wondered if maybe they had figured out I wasn’t going to order anything else and this was their final email to me? So I opened the email. Nope, not the final email:

Just a clever tagline to tie into their current marketing promotion (see the little ladybug?). But what it really did was bug me even more than it would have were it a blatant “I want to sell you crap” email. I honestly thought they might really be sorry, that just maybe they were a company who didn’t want to annoy their mailing list to death and that they were really fixing their strategy. Instead, I realized even more that they are just another company who doesn’t listen to their buyers and cares even less about maintaining relationships with their buyers. The list of products isn’t even pertinent to me! I did cut off a bit of the bottom, but I assure you, not a single item on this list was stationary, the only thing I ever ordered from them. Which means this same email probably went to everyone. Really? How hard is it to create a couple different ones??

Maybe it’s just me, but I have zero understanding about why they think this mass mailing is going to work.