Fuzzy bunnies, cute little girls, and what sounds like the NFL music combine to make one interesting advertisement for Windows 7 (can you sense my sarcasm?).

Even more strange is that the marketing push behind the product begins tonight with a 30-second TV commercial that breaks during the CW’s prime-time premiere of “Vampire Diaries.” (according to AdAge article covering Windows 7). Fuzzy bunnies and Vampires?

Yup, makes perfect sense to me!

But what if it works? What if they are targeting the right demographics and we just don’t know it yet?

The battle between Mac and PC is one for the ages, and Mac’s have always had a bit of the upper hand when it came to the younger demographic. This type of ad campaign, in the middle of the Vampire Diares may be exactly what they need to capture the younger audience. While I find the ads rather cheesy and obnoxious, many of the teen girls seem to be enamored with the vampire trend and anything fuzzy. For PC to be launching their new (and hopefully more user-friendly system) in the middle of a show that is captializing on the vampire/teen movie trend speaks volumes about their audience and goals. Let’s just hope they’ve realized this and are actually going to use it to their advantage!

I will be very interested to see what people think after the actual commercial airs.