I wonder how much stealing someones idea and tweaking it a bit costs these days? I bet Mazda would know.

Confused? Check out the following two commercials:

Commercial #1 – Volkswagen (circa 12 months ago)

Commercial #2: Mazda (circa this month)

Hmmm….there is something similar here, I just can’t put my finger on…Oh wait! I know what it is! It’s the fact that Mazda’s creative team apparently has no creativity left. Or they left the decision making to someone who hasn’t seen another car ad in over a year.

I understand that the ads are different, Volkswagen was funny and caught your attention. Mazda wasn’t.

Volkswagen was original and clever. Mazda wasn’t.

Volkswagen was the first to come up with the idea. Mazda wasn’t.

Yes, the ads are completely different.

What do you think? Am I being too hard on Mazda or do you agree that this is unacceptable?