Social media is for kids and consumers.

At least that would be your mentality if you worked for one of the top tech marketing companies. Most companies in the consumer electronics space have their heads buried in the sand, oblivious to the conversation going on about them every day. A few are shinning beacons of success and have captured the social media sphere, but many that should be seem to have turned a blind eye.

People are screaming, yelling, blogging and tweeting about their experience (or lack thereof) with companies all over the world. They want to be heard. They want to be acknowledged. And the fact that no one is responding is even more maddening.

Of course this isn’t the mentality that they should be having. They should be listening to the questions. Responding to the complaints. Helping their customers. And protecting their brand.

Creating a strategy to protect your brand while helping your customers and future customers is not brain surgery, but it does take time, effort and dedication. You can’t just set it up and let it go, social media needs to be monitored and tended to.

Are you managing your strategy or just letting the conversation go on without you?