Big Carl vs Big Mac? Carl’s Jr ad kicked butt.
by Alicia Franks on Aug.28, 2009, under Consumer Marketing, Rant and Rave
About a month ago, I wrote about how much I couldn’t stand the bourbon burger ads from Carl’s Jr. I was severely disappointed in their creativity and ad talents.
Carl’s jr has definitely redeemed itself in my book.
Their new “Big Carl” Ads that call out McDonald’s and their less superior Big Mac is spot on, hysterical and really well put together. Although the Big Mac is iconic, and will be a tough competitor because of the loyalty issues, I think the ad does an incredible job of knocking the Mac down a peg or two. Rather than just simply stating “we’re bigger and better, buy us”, they create a mockery of the ‘big mac song’, poking holes in their faults (like less cheese, and crummy bread). They continue in a sarcastic tone “we’ve got a jingle too” (you just have to watch the video below to see what I mean).
I honestly couldn’t stop laughing at the end of it, and it certainly accomplished the goal of making me want to try their burger and pit it against the big mac.
Good job Carl’s Jr, let’s hope you can keep the trend going!
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August 28th, 2009 on 10:07 am
Big Carl vs Big Mac? Carl’s Jr ad kicked butt. – http://tinyurl.com/nnxflp
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August 28th, 2009 on 10:08 am
RT @kirstenwright: Why thoughts on the Big Carl vs Big Mac? Carl’s Jr ad kicked butt. – http://tinyurl.com/nnxflp
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August 28th, 2009 on 12:13 pm
RT @pquill: Big Carl vs Big Mac? Carl’s Jr ad kicked butt. – http://tinyurl.com/nnxflp
This comment was originally posted on Twitter