You hired us to be creative, so let us be creative.

by on Jul.31, 2009, under Rant and Rave

Would you hire Jeff Gordon to drive your race car and then insist you drive it while he rode in the passenger seat?

Probably not.

So then why would you hire a graphic design and marketing team to drive your brand with a new image, new strategy and killer creative concepts but then limit what they can create?

People hire marketing firms because they don’t have all the answers or the ability to create the designs they need. We understand that your products are your babies, and we promise to treat them with the love and care that they deserve, but when you try and hold the reigns, it really limits our creative ability.

You hired us, you need to trust us.

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