Let’s start with a quick list of the most popular marketing tools:

• Print marketing in magazines and newspapers
• Television ads
• Radio ads
• Social networks (twitter, facebook, linkedin, youtube)
• Blogging
• Web (adwords, banner ads, etc)
• Direct mail
• Cold calling

The marketing tools you should use are directly correlated to what you want your marketing to do. By this I mean, if you want millions of people to see it, you need to make a statement and money is no object, TV ads may be for you. If you have a budget and need people to understand more about you, to learn before they buy, blogging and social media are probably a better solution. If your services only benefit a very specific group of individuals, combining direct mail and cold calling may be just what the marketing doctor ordered.

Today, we want you to take a step back from your busy schedule for just 5 minutes and answer these 5 questions about your marketing strategy.

1. Which tools do you use to market your business?
2. Are those the most appropriate for your business strategy or are those just the tools you’ve been using?
3. Are they bringing you more business than you can handle?
4. Do you wonder what else is out there to market your business?
5. Should you choose a new strategy or tools?

Don’t forget to share your results in the comments!