What makes you remember an advertisement?
by Greg von Urff on Jul.09, 2009, under Traditional Advertising
Earlier this week, we talked about the horrible Burger King ad. But, one of the commenters made a valid point: “Horrid commercials are more noteworthy than the ones that warm your heart. I don’t remember a Snuggles commercial more than 20 seconds after it’s done.”
Is this true? Do horrid advertisements make a bigger impact? What makes you remember an advertisement?
Are there advertisements that you still remember from years ago?
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