Facebook is just a site for reconnecting with old friends and definitely not for business, right?

Wrong.

Facebook can be used for personal reasons, and it is a great tool for connecting with friends and family, but used properly, it can also be a great business tool. Facebook has a section on their site for “pages”. These pages are for businesses to use to promote what they do, gather fans, and create a network of their consumers and potential consumers. The business can share news, blog updates, videos and answer questions. But the first question that needs to be answered is: Does your business need a Facebook page?

The following 10 questions should help you to determine the answer:

1. Do you have a personal Facebook page where you are connected with friends and talk about your normal life?
2. Do you want to keep your personal life separate from your business?
3. Does your business have a blog or website?
4. Would you like to bring more traffic to your blog or website?
5. Are higher rankings in the search engines important to your business?
6. Do you sell a product or a service that people buy?
7. Are you on any other social networks? (Twitter, Youtube, Flickr,Yelp, etc)
8. Are your buyers on any social networks? (Facebook, Twitter, Youtube, Flickr, Yelp, etc)
9. Do you want to be connected to your buyers?
10. Could your buyers benefit from a community where they can share stories and connect?

If you answered YES to 8 or more of the questions above, you need a Facebook page for your business.

If you answered NO to two or more, let us know which one and why in the comments and lets discuss.

Still confused? Send us an email to biz@motorcreative.com.